Pandora radio is a free music listening service provided by the Music Genome Product only to citizens of the United States. Launched in August 2005, Pandora has gained much popularity since its inception. By use of Pandora’s website, DVD integration, and phone applications, the site has millions of followers. Despite posting a revenue of $138 million for the 2011 fiscal year, Pandora also reported a net loss of $1.8 million.
Pandora radio, much like the music sharing apps that proceeded it, must be always evolving to keep up with modern technology. Though their next business move is highly secretive and mostly speculation, signs point to conquering the automobile audio industry. In an interview with the Los Angeles Times dating back to October, 2010, Co-founder Tim-Westergren discusses this possibility. He reports that the average person listens to 17 hours of radio a week, with half the time being in an automobile. Tim also claims to have been working with auto audio companies such as Pioneer with hopes of integrating Pandora radio into the consumer’s automobile. Pandora is also allegedly working with the likes of Ford and other motor corporations. Tim states “our goal is to be in every new car that rolls off the manufacturing line.”
http://articles.latimes.com/2010/oct/21/business/la-fi-1021-ct-facetime-pandora-20101019
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